Dow Chemical's '
Human Element' ad campaign (you know, I have to admit I was a little unsure of what to think about Dow because of the whole
Bhopal thing but that was before I knew they valued humans!) prompted
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirp0BmdQLUfwJ3wuPzFRNNBbxNMmiXmejLFlil6YPVtGcrXaBpAMLBNn7mIY3Zp7p6g4JB2qCSFK7pQTHvRd9QLOwagknG1-EkSl5r-uCsVWZzdYAcDzMHNgsMN1HpkPvb9rll/s400/Screen+00000.jpg)
My 'atomic weight' estimate, i.e. that a typical user will have more than 100 identities is, admittedly, less than scientific. Tell it to Mendeleev.
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