I like how Chi.mp illustrates a 'privacy disclosure continuum'
The chi.mp tagline implies to me that, were the user able to 'own' their identity, they'd be able to 'evolve' beyond the current chimp-like reality of Web identity.
Humans are not evolved chimpanzees. We are evolved from a common ancestor with the chimpanzees.
I do grant that 'lastcommonancestorbetweenhumansandachi.mp' is not optimal as a base URI for entering into the OpenID box.
Separately, if I get a chi.mp identity, I'm definitely going to be a Bonobo. - the other type is just so Common. And Bonobos have all the fun.