Focus group studies (an example of which Robin stumbled upon in Sapporo and snapped the below) have determined that 82% of people (if forced to give an answer) prefer the name 'Betsy' to the existing choice.
The 'Veronica Alliance' was also considered but the connotations of promiscuous relationships were deemed incompatible with the organization's exclusive enterprise & eGov focus. Consequently the name is available should another identity organization desire it.
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