Friday, March 07, 2008


Names matter - even for modular shelving and desk lamps.
a study conducted at University of Copenhagen. which revealed that while other Nordic countries - Sweden, Norway and Finland – lend their words and place names to prestige (Ikea) products, for example the Stockholm sofa, or the Lillehammer bed, those named after Danish towns are less than glamorous.

I've decided that before I write my angry letter to Ikea management protesting at these egregious insults to my Danish homeland, I should cool down and take a moment to contemplate - on the Oresund perhaps.

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