When you don't have anything nice to say, well then perhaps its time consider a career as an analyst.
Wednesday, January 09, 2008
How wonderfully centered on the user
Capital One allows you to design your own credit card.
The mechanism by which users can add their own (inevitably pictures of their children/grand children) images to the cards seems well designed to discourage users from availing themselves of it. You choose one of the stock photos, get that card delivered to you, and then are able to design a second card with your own photo, this then mailed to replace the first. Now that's streamlined.