Wednesday, January 09, 2008

How wonderfully centered on the user

Capital One allows you to design your own credit card.

The mechanism by which users can add their own (inevitably pictures of their children/grand children) images to the cards seems well designed to discourage users from availing themselves of it. You choose one of the stock photos, get that card delivered to you, and then are able to design a second card with your own photo, this then mailed to replace the first. Now that's streamlined.

No comments: