S, my name is SAML

What is the significance of this for identity initiatives?

a pair of researchers find that although no baseball player wants to strike out, players whose names begin with K (scorecard shorthand for a strikeout) fan more often than other players. Most students want As, but those whose names begin C or D have lower grade point averages than students whose names begin with A and B—with an even greater effect if they say they like their initials. That has real-world consequences: students whose names begin with C or D and go to law school attend lower-ranked ones than students whose names begin with A or B.

C, my name is Cardspace? That's just sneaky.