Temporal phishing

If the phisher has an idea of the timing of legitimate mailings that the user expects to receive, it will be that much easier to fool them.

Case in point, I recently achieved Elite status for my frequent flyer program (said status resulting in my pretzel packages being pre-opened as well as being allowed to use public washrooms in the airport).

Air Canada sent me the below asking me to login in order to customize which perks I want.

As far as I know, Air Canada does this for all Elite users at this same time each year.

Even if hadn't reached Elite status and got this mail, I'd be inclined to log-in to see if I could take advantage of their mistake.