Premise is that the IoT would have us awash in services advertising us of their availability.
So, how to filter this sea down to something useful & manageable?
Via filters determined (mostly) by the context of everything else we have going on - what searches we've performed, what events are in our calendar, what we've recently bought, listened to etc etc.
Those services that meet the criteria are allowed to prompt us (via applications?) for interaction.
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